Nickelodeon and MLB Character Tour

Nickelodeon and MLB Character Tour

Nickelodeon and MLB Character Tour

Nickelodeon achieves meteoric success by making their product part of the fabric of the countries they broadcast in. In order to facilitate a brand that permeates pop culture, Nickelodeon creates unique and delightful experiences for their fans. In this case, Toyota and Nickelodeon captured the hearts and minds of Major League Baseball fans with Nickelodeon Day at the Park. Character appearances, custom branded interactive displays, social media and fan interaction all orchestrated to create the living brand.