Sounds of Pertussis

Sounds of Pertussis

Sounds of Pertussis

The Sounds of Pertussis campaign, a partnership between March of Dimes and Sanofi Pasteur, launched a program with NASCAR champion Jeff Gordon to educate parents about the importance of getting a TDAP shot to protect their babies against pertussis, known as whooping cough

  • Victory negotiated the program with Gordon, launched the campaign nationally with a media luncheon in New York, then held a series of awareness events around the country, including at NASCAR events
  • The campaign generated strong media coverage among non-traditional media for parenting and health, including sports and business media, including 6,800+ placements and a total audience of over 1,300,00,000.