Tire Profiles

Tire Profiles

A business to business experience, Tire Profiles is a technology company in the automotive aftermarket. The product is a laser diagnostic technology which measures the wear and tear of tire tread from safety and monitoring purposes. This technology assists auto dealers in the sale of tires to their customers. VMG developed a website to demonstrate the simplicity of the TreadSpec system to auto dealers in the US. The site emphasizes clarity and ease of use, allowing dealers to examine the product and request an appointment. The site is part of a comprehensive marketing campaign that drives prospects to the site prior to personal sales calls.