TreadSpec

Solutions: Branding

Objective

TreadSpec manufactures advanced laser technology designed to produce 100% accurate reading of the tread remaining on automobile tires. This technology enables auto repair experts to accurately predict exactly when a tire should be replaced or when a vehicle’s alignment needs to be adjusted.

TreadSpec asked Victory Management Group to create a communications platform to tell their story.

Solution

Victory Management Group developed a comprehensive brand identity platform. The combination of logo creation, a social media educational campaign and industry wide public relations outreach campaign resulted in deep market penetration and industry acceptance of the laser technology.