Charlotte Motor Speedway High Speed Brand Building

Charlotte Motor Speedway High Speed Brand Building

Charlotte Motor Speedway High Speed Brand Building

Charlotte Motor Speedway is one of the premier sports facilities in the United States. It hosts multiple types of motorsports series including: NASCAR, NHRA drag racing, sprint car racing and other exciting series. Victory management group developed a branded communications platform designated to embrace the community of race fans in the Southeastern United States.

One of the most important trends in professional sports marketing is the creation of an event within the event. Since fans spend a significant amount of time at motorsports events, it becomes important to provide an enhanced experience that is both enjoyable and memorable for all visitors. The speedway is a unique and important part of the local culture and marketing the facility includes making it a venue where fans are certain that all of the activities are targeted directly at them.

Victory delivered country superstars Big and Rich for a spectacular pre race event at the start/finish line and a kids zone event presented by Nickelodeon to ensure a broad spectrum of fans were entertained prior to the start of the NASCAR race.