3M Car Care

Solutions: Branding

Objective

3M Corporation developed commercial grade car care products over decades. Their superior science made these products the finest in the autobody repair industry globally.

3M selected Victory Management Group to develop a consumer facing brand utilizing the best products from their commercial line.

Solution

Victory Management Group developed a comprehensive line of appearance, maintenance and performance products that ultimately became the 3M Car Care brand. The products are sold in 65 countries and were 3M’s original entry into the consumer car care market.