NASCAR All-Star Race

Solutions: Experiential

NASCAR All-Star Television Spot


Each year NASCAR hosts an All-Star race featuring the most talented stock car drivers in America. NASCAR was looking for an exciting theme to drive interest and excitement to promote the race over a three-year period. Victory Management Group was retained to create a comprehensive marketing platform to drive ticket sales and the fan experience.


Victory Management Group created an old Western shootout theme using the most talented and popular NASCAR All-Star drivers. Victory Management Group had two drivers paired off in a dual in an old Western town to create an authentic setting. A thematic integrated marketing campaign encompassed TV ads, social media, public relations and promotions. The campaigned turned out to be one of the most popular marketing campaigns in NASCAR history.

NASCAR All-Star Race USA Today Ad

NASCAR All-Star Race Landing Page

NASCAR All-Star Race Collectible Poster