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NASCAR All-Star Race
Solutions: Experiential
NASCAR All-Star Television Spot
Objective
Each year NASCAR hosts an All-Star race featuring the most talented stock car drivers in America. NASCAR was looking for an exciting theme to drive interest and excitement to promote the race over a three-year period. Victory Management Group was retained to create a comprehensive marketing platform to drive ticket sales and the fan experience.
Solution
Victory Management Group created an old Western shootout theme using the most talented and popular NASCAR All-Star drivers. Victory Management Group had two drivers paired off in a dual in an old Western town to create an authentic setting. A thematic integrated marketing campaign encompassed TV ads, social media, public relations and promotions. The campaigned turned out to be one of the most popular marketing campaigns in NASCAR history.
![](https://www.vmg1.com/wp-content/uploads/2016/12/allstar-dale-junior-poster.jpg)
NASCAR All-Star Race USA Today Ad
![](https://www.vmg1.com/wp-content/uploads/2019/01/allstar-webbanner.jpg)
NASCAR All-Star Race Landing Page
![](https://www.vmg1.com/wp-content/uploads/2019/01/allstar-gunning.jpg)
NASCAR All-Star Race Collectible Poster