New Hampshire Motor Speedway
Solutions: Branding
New Hampshire Motor Speedway Izod 225 Print Ad
Objective
New Hampshire Motor Speedway engaged Victory Management Group to revitalize the fan enthusiasm in the greater New England area.
Solution
Victory Management Group created a 360° solution involving a television campaign, a comprehensive social media platform and at track experiential activation. The results eclipsed 90% of all race attendance numbers for the season.
New Hampshire Motor Speedway Print Ad
New Hampshire Motor Speedway Billboard
New Hampshire Motor Speedway Billboard