Nickelodeon Baseball

Solutions: Social Media & Public Relations, Experiential

Objective

Keeping billion-dollar brands relevant is no small task and Nickelodeon is always exploring new and exciting ways to wow their audience.

Nickelodeon looked to Victory Management Group to create a unique experience for their fans in a space the brand had not been seen before.

Solution

Victory Management Group developed an experiential market tour at key Major League & Minor League Baseball stadiums featuring Nickelodeon Day with special guest SpongeBob SquarePants. Kids were invited to run the bases with SpongeBob and Squidward and they fulfilled a Nickelodeon fan’s lifelong dream of getting slimed on the concourse at the game.

A season long social media and public relations support program kept Nickelodeon front and center all season long.