Samsung Medical

Solutions: Branding

Objective

Samsung Medical is a technology driven company. While newer to the imaging space, their technology is built from the ground up creating advantages. They approached Victory Management Group to assist them in branding and creating awareness for their new line of ultrasound machines.

Solution

Victory Management Group created an integrated marketing campaign that included video, digital advertising, custom landing pages, social media and email blasts. After only 9-months, Samsung controlled 5% of the North American point of care market with their ultrasound machines.