Superman Hall of Heroes
Solutions: Experiential
Objective
Warner Bros. and Victory Management Group collaborated to launch a national Superman themed fan website.
Solution
Victory Management Group created a spectacular kickoff event in New York City’s Times Square. The public relations campaign included multiple notable celebrities including Olympians, Congressional Medal of Honor recipients, NYC Fire Chief from 9/11 and many more. The campaign went on for multiple years and received critical acclaim.
Superman Hall of Heroes Launch Event
Superman Hall of Heroes Launch Event Recipients
Superman Hall of Heroes Trophy & Plaque
Superman Hall of Heroes Packaging
Superman Hall of Heroes Social Media