![](https://www.vmg1.com/wp-content/uploads/2019/01/TreadSpec_Logo_Spot_2015.png)
TreadSpec
Solutions: Branding
Objective
TreadSpec manufactures advanced laser technology designed to produce 100% accurate reading of the tread remaining on automobile tires. This technology enables auto repair experts to accurately predict exactly when a tire should be replaced or when a vehicle’s alignment needs to be adjusted.
TreadSpec asked Victory Management Group to create a communications platform to tell their story.
![](https://www.vmg1.com/wp-content/uploads/2019/01/TV-DM-Graphic.jpg)
Solution
Victory Management Group developed a comprehensive brand identity platform. The combination of logo creation, a social media educational campaign and industry wide public relations outreach campaign resulted in deep market penetration and industry acceptance of the laser technology.
![](https://www.vmg1.com/wp-content/uploads/2019/01/treadspec-website.jpg)
TreadSpec Website
TreadSpec Banner Ad
![](https://www.vmg1.com/wp-content/uploads/2019/01/970x90-treadspecad.jpg)
TreadSpec Banner Ad
![](https://www.vmg1.com/wp-content/uploads/2019/01/728x90treadspecad.jpg)
TreadSpec Banner Ad